10%
Listener Profiles
SiriusXM Podcast Network

Meet Our Listeners

2023 Podcast trends report

Comedy

Comedy

Humorist

The Humorist

  • Insight 1
    57% age 18–34
  • Insight 2
    Concert-goers
  • Insight 3
    Organic shoppers

News

News

Activist

The Activist

  • Insight 1
    87% bachelors degree or higher
  • Insight 2
    Bookworms
  • Insight 3
    Pet owners

True crime

True crime

Armchair Detective

The Armchair Detective

  • Insight 1
    90% female
  • Insight 2
    Jet-setters
  • Insight 3
    Good fit for beauty industry

Health & Wellness

Health & Wellness

Advice-Seeker

The Advice-Seeker

  • Insight 1
    58% travel for vacation regularly
  • Insight 2
    Premium TV subscribers
  • Insight 3
    Majority female

Lifestyle & Entertainment

Lifestyle & Entertainment

Hobbyist

The Hobbyist

  • Insight 1
    74% male
  • Insight 2
    Financially savvy
  • Insight 3
    Good fit for fitness industry

Find your audience

Download the report

  • Insight 1
    Dig beyond surface-level stats
  • Insight 2
    Discover up-and-coming shows
  • Insight 3
    Explore the anatomy of a listener
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  • 2023 Podcast trends report
  • The Humorist
  • The Activist
  • The Armchair Detective
  • The Advice-Seeker
  • The Hobbyist
  • 2023 Podcast Trends Report
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2023 Podcast Trends Report

We make reaching your audience on podcasts easy. Explore podcast listener personas across our top five genres, powered by our exclusive survey data and informed by our targeting capabilities. Let’s go.

Meet Our Listeners

2023 Podcast trends report

Comedy

Comedy

Humorist

The Humorist

  • Insight 1
    57% age 18–34
  • Insight 2
    Concert-goers
  • Insight 3
    Organic shoppers

News

News

Activist

The Activist

  • Insight 1
    87% bachelors degree or higher
  • Insight 2
    Bookworms
  • Insight 3
    Pet owners

True crime

True crime

Armchair Detective

The Armchair Detective

  • Insight 1
    90% female
  • Insight 2
    Jet-setters
  • Insight 3
    Good fit for beauty industry

Health & Wellness

Health & Wellness

Advice-Seeker

The Advice-Seeker

  • Insight 1
    58% travel for vacation regularly
  • Insight 2
    Premium TV subscribers
  • Insight 3
    Majority female

Lifestyle & Entertainment

Lifestyle & Entertainment

Hobbyist

The Hobbyist

  • Insight 1
    74% male
  • Insight 2
    Financially savvy
  • Insight 3
    Good fit for fitness industry

Find your audience

Download the report

  • Insight 1
    Dig beyond surface-level stats
  • Insight 2
    Discover up-and-coming shows
  • Insight 3
    Explore the anatomy of a listener